Rejuvenating an Established Contractor Business

Where they started

#1
Outdated website
Outdated website
#2
Lots of spam inquiries
Lots of spam inquiries
#3
Unmotivated agency
Unmotivated agency

Goals for the project

#1
Refresh website
Refresh website
#2
Tighten up security
Tighten up security
#3
Long-term partnership
Long-term partnership

Deliverables

Results

142%

Increase in Bing organic visits

1500%

Decrease in spam inquiries

"
B

asement Water Controlled is a basement waterproofing and foundation repair contractor in St. Cloud, MN.

Contractor Web Design Case Study

Growth in dry seasons

Even in two of the driest seasons Minnesota has experienced in decades, the website has seen growth and is well-prepared to take on leads in for years to come.

Migrating the WordPress website to Webflow

Along with a new design, we needed to move their website hosting from WordPress to Webflow. This came with some changes to the website hierarchy, a lot of 301 redirects, and user testing the crud out of it.

Long-term success vs. short-term

The goal of any contractor marketing project should always be looking at the long term rather than the short. Every single decision that has been made up until this point has been with the future in mind. We are not looking for short term gains at the risk of long-term failures.

Contractor Website Stats

We expect to see steady, consistent growth, and that's exactly what we're seeing with the new website.

More Projects