C12 MN is made up of some of the brightest small business owners in the state. The #1 goal of their new website was to attract new prospects and build trust with them immediately.
It was super important to immediately leave an impact with potential members looking to inquire about membership. Below are some of the simplest ways we built trust on their new website.
There is no confusion about anything on the website. Users can easily:
We also created a place to have some of the C12 members leave testimonials. We'll get to the CMS in just a sec...
Contact Dave for an initial call was the most important step we wanted users to take. That's why we made it clear how to do so.
The chair of C12 is not a web developer or an engineer, so it was crucial that he would be able to edit the website's content without complications. That's why we created short tutorial videos to send over to Dave to edit the website once the project was completed.
We used Webflow's powerful CMS to build most of the pages on the site. Now, whenever updates are needed on the new site, there is no fear whether their team will be able to make edits.