The Background

Siro + Red Panther

Siro originally hired me back in 2024 when we launched a new website after their Series A funding round.

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We started with some overflow work that a previous developer didn't have capacity for, we launched a new homepage, and then eventually the monthly work needed was substantial enough for a long-term partnership.

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And before we knew it, their Series B round came around, and it was time for another fresh website!

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Chapter #1

Quick Timeline

The development portion of the website project needed to be completed in about two weeks. It included 5-10 pages and some updates on other pages.

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Chapter #2

Siro's future

Funding was secured, and now it was up to the Siro team to prepare the announcement and continue the momentum that they had built.

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A botched funding round for Siro could lead to:

• Lost revenue
• Not being able to fill needed roles
• Severed trust with investors
• A plateau of growth

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The website played a crucial role by helping:

• Capture leads from prospects
• Attracting talent and filling staffing needs
• Run smoothly with all the new traffic
• Show a clear direction and path forward for the company

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Chapter #3

Animations & Interactions

Even though the deadline was tight, we were all determined to bring the website to life with some new animations.

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I ended up using GSAP to build the web based animations with a little boost from Adobe After Effects.

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Chapter #4

The Launch

We ended up hitting the deadline (with time to spare)!

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The project would not have been nearly as successful without:

• Clear direction from the designer
• Amazing organization skills from Siro
• Quick feedback during the QA process