AI Sales Company Soars Into $50M Series B Announcement with New Website

Siro originally hired Red Panther in 2024 after their Series A. By Series B, it was time for another fresh website.

Siro + Red Panther

We started with some overflow work that a previous developer didn't have capacity for, we launched a new homepage, and then eventually the monthly work needed was substantial enough for a long-term partnership.

And before we knew it, their Series B round came around, and it was time for another fresh website!

Quick Timeline

The development portion of the website project needed to be completed in about two weeks. It included 5-10 pages and some updates on other pages.

Siro's future

Funding was secured, and now it was up to the Siro team to prepare the announcement and continue the momentum that they had built.

A botched funding round for Siro could lead to lost revenue, unfilled roles, severed trust with investors, and a plateau of growth.

The website played a crucial role by helping capture leads, attract talent, run smoothly with new traffic, and show a clear direction forward.

Animations & Interactions

Even though the deadline was tight, we were all determined to bring the website to life with some new animations.

I ended up using GSAP to build the web based animations with a little boost from Adobe After Effects.

The Launch

We ended up hitting the deadline (with time to spare)!

The project would not have been nearly as successful without clear direction from the designer, amazing organization from Siro, and quick feedback during QA.