The Skedda website was built with growth in mind. When we launched the site, we knew that more pages would be needed in the future. The Webflow backend for this website may be one of the easiest sites to manage for continued growth.
Skedda has a plenty of work to show potential customers. The have customers such as Ryerson University, Byte London, and PVH Corp, so it was important to showcase these companies and the exact uses they had for the scheduling software.
As mentioned before, future scaling was important. Now, whenever a new PPC landing page is needed, we can easily reuse some of the many pre-built elements and stack them on the paid advertising landing page.
Because we have had the ability to create so many unique landing pages, it creates an SEO advantage over competitors. Rather than having a few generic landing pages for main keywords, we were able to build nearly exact match keyword landing pages for most of Skedda's main customers. It's the reason why they now rank #1 on Google for "space booking software" and an assortment of other value-driving keywords.